Billboard Printing – 6 sheet & 4 sheet poster advertising
Billboard advertising has become a very popular marketing method over the last decade or so. In the early days of billboards most clients tended to be the larger corporations, but with the introduction of digital print and more affordable shorter run lengths, billboard advertising has opened up to medium and smaller businesses (SME’s) too.
Billboards – Printing For Outdoor Advertising
Billboards are large outdoor advertising structures that are usually found in areas of high traffic or pedestrian footfall. Traffic lights, junctions and busy roads are prime locations for billboard adverts as they offer huge in-your-face advertisements to any passing drivers and pedestrians. They have a limited time-frame to catch the audience’s attention so tend to use short, witty slogans and large visuals to get their message across.
Why Is Billboard Advertising So Popular
A report in 2006 claimed that US-based businesses spent more than 5.5 billion dollars on outdoor advertising that year. Billboard advertising in the UK continues to grow year on year as an effective method for brand exposure and generating business. It is estimated that about 87% of the UK adults see an outside advertising promotion every week, which is why some £1bn is spent on it every year.
Using billboards to advertise your services or products has got to be a smart decision – and the costs of printing and installing a billboard advert may be much less than you think.
Billboard Printing is just as important as the design and location of the advertisement. After all, what use is a clever campaign and high traffic location if people think the quality of your advert is not up to scratch. Your branding reflects your company so a badly printed billboard poster will not inspire confidence in your target audience.
There are a number of reasons that Billboard printing in the UK has become so popular of late. Outdoor media is a permanent structure, seen by thousands of people every day, every time of day. Compare that constant ongoing exposure of a billboard to a transient radio advert, a television commercial, or a magazine/newspaper ad. Another major advantage to billboard printing is how cost-effective it is against other advertisements. Advances in technology today means you have countless possibilities to enhance the design of your advertising billboard.
Just look at a few benefits of choosing billboard advertising and billboard printing over other advertising media. Billboard advertising:-
- steals the attention of potential clients better than most other advertising can.
- is one of the most cost-effective mediums of marketing to a broad audience.
- builds brand awareness & name recognition.
- is colourful, eye-catching & creative adverts have a huge impact.
- connects with thousands of people on a 24/7 basis.
- can be used to targets specific audiences based on location.
- does not have to compete with adjacent competitor’s adverts and editorials like in other mediums.
- delivers your message day in, day out for the duration of the billboard campaign.
- can be used to drive traffic to your website through via QR codes or your url.
- can be used locally to direct customers to your business premises or event.
These are just a few of the marketing advantages that billboard printing has to offer. With so many benefits, it’s no surprise that many businesses large and small rely on billboard advertising as their main marketing source.
Shouldn’t you find out how it could benefit you?
Summary Of Billboard Print & Marketing
Like most forms of marketing you are limited mostly by the imagination and thought that goes into your campaign. With the help of a good design and marketing agency, a quality print partner (please get in touch!) and a prime advertising space you can take your business to the next level.
Call NOW to discuss your options and for advice. We’ll be with you every step of the way!