Advice On Planning Your Billboard Advertising Campaign

Billboard advertising is one of the oldest and most successful forms of marketing around the world.While it seems fairly simple, a billboard advertising campaign requires a lot of thinking and planning in order to achieve the desired effect. There are a number of important factors you must address when planning your campaign in order to get the highest level of exposure possible for your money. Planning and Choosing Locations For Your Billboards Where your billboard ad will be placed is key to your success. For brand building, you should use a large number of locations in busy places over as...

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What Is Blue Back Poster Paper Used For?

What is blue back poster paper and where is it used? We use blue back poster paper for billboard and fly posters to avoid show through when pasting over the top of old placements. If we used standard white back paper there is a risk of show through from the older images underneath…..

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The Past, Present and Future of Printed Outdoor Advertising

Outdoor advertising has been a highly popular method of advertising or hundreds of years but where did it start and where is it heading?

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Billboard Printing – 6 sheet & 4 sheet poster advertising

Billboard advertising has become a very popular marketing method over the last decade or so. In the early days of billboards, most clients tended to be the larger corporations. But with the introduction of digital print and more affordable shorter run lengths, billboard advertising has opened up to medium and smaller businesses (SME’s) too….

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